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Berkshire Bank Becomes Official Bank of Boston Bruins Coverage on NESN

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PITTSFIELD, MASS, November 22, 2013 – Berkshire Bank, America’s Most Exciting Bank® and NESN, New England’s most watched sports network, jointly announced today that Berkshire Bank will become the official bank of Boston Bruins coverage on the network for the 2013-14 season. The agreement includes sponsorship of NESN’s “Hockey Night in New England” broadcast for the regular season and the playoffs in addition to online and digital promotion elements.

The partnership will feature Berkshire’s “Life is exciting. Let us help” commercial spots during NESN’s Bruins pre-game, game and post-game coverage as well as a presenting sponsorship of NESN’s Hockey Night in New England that includes news from the rink, starting lineups and commentary from NESN’s experts. Berkshire Bank’s sponsorship with NESN will also include an in-game and online consumer promotion.

Receive an assist with your mortgage for a year through the Berkshire Bank Exciting Rewind Sweepstakes
Heralded by Banker & Tradesman as a top ten mortgage lender in Massachusetts and Rhode Island, Berkshire Bank is teaming with NESN to randomly select one winner and assist them with their mortgage. Called the Berkshire Bank Exciting Rewind Sweepstakes, NESN analyst Andy Brickley breaks down game footage throughout the season to illustrate top plays and game changing moments. Viewers will be encouraged to watch each Berkshire Bank Exciting Rewind on nesn.com/BerkshireBank and vote monthly for their favorite. Monthly winners will be randomly selected to win a Kindle Fire HD. At the end of the hockey season, one person will be awarded the grand prize of having Berkshire assist them with their monthly mortgage payments for a calendar year.

“Berkshire Bank is excited to partner with NESN and reach over 4 million homes across New England with our brand message,” stated Sean Gray, Executive Vice President, Retail Banking of Berkshire Bank. “Whether it’s taking your family to a game or fulfilling your financial goals, this partnership will demonstrate to sports fans that Berkshire Bank can help them get the most out of life’s exciting moments.”

Mr. Gray continued, “The popularity and viewership of the Bruins on NESN continues to grow—in fact, Forbes Magazine recently rated NESN the 8th most valuable sports brand in the world. As America’s Most Exciting Bank®, our partnership with New England’s most watched sports network is a perfect fit. It will help us continue to grow our brand awareness throughout all of New England by marketing Berkshire to the amazing Bruins fan base.”

About Berkshire Bank
Berkshire Bank, America’s Most Exciting Bank®, is a wholly-owned subsidiary of Berkshire Hills Bancorp. The Company has approximately $5.5 billion in assets and 74 full service branch offices in Massachusetts, New York, Connecticut and Vermont providing personal and business banking, insurance, and wealth management services. Berkshire Bank is the official bank of Boston Bruins coverage on NESN. For more information, visit berkshirebank.com or call 800-773-5601.

About NESN
NESN has consistently been one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. The network is delivered to over 4 million homes throughout the six-state New England region and an additional 5 million homes nationally as NESN National. Forbes Magazine recently ranked NESN as the 8th Most Valuable Sports Business Brand in the world. NESN.com, the network’s online sports news service, is one of the most visited regional sports network websites in the country. NESN also produces a number of distinctive programs under its umbrella Original NESN Entertainment (ONE). NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).

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