Berkshire Bank Announces Exciting Assists Program

Award Grants to Nonprofit Organizations During Hockey Season

PITTSFIELD, MA, October 17, 2017 – Berkshire Bank, America's Most Exciting Bank®, is excited to announce that its Foundation, in partnership with New England Sports Network (NESN), is sponsoring the Berkshire Bank Exciting Assists grant program in which it will award grants to three select 501©3 non-profit organizations throughout the season.

The Exciting Assists promotion will run from October 15, 2017 to March 31, 2018 and be divided into three sections, the first running from October 15– December 15, 2017, the second from December 16, 2017 – February 9, 2018 and the final from February 10, – March 31, 2018. The Foundation will provide $100 per Boston Bruins assist to the initiative with the total funds raised during the 2017 – 2018 regular-season games being shared between the three organizations. For the purpose of this promotion, an assist is defined as a Boston Bruins player who shot, passed or deflected the puck towards the scoring teammate, or touched it in any other way which enabled the goal, meaning that they were "assisting" in the goal.

The three nonprofits chosen to receive donations are as follows:

  • The Jimmy Fund – Founded in 1948, The Jimmy Fund's sole purpose is to support Boston's Dana-Farber Cancer Institute, raising funds for adult and pediatric cancer care and research to improve the chances of survival for cancer patients around the world. The Jimmy Fund has raised millions of dollars through thousands of community fundraising events since its inception. Promotion Period: (October 15 – December 15)
  • Bridge Over Trouble Waters – Provides life-changing services for homeless and high-risk youth ages 14 to 24 because every kid deserves a chance for a healthy, productive, independent life. After more than forty years, Bridge Over Troubled Waters remains a national model for youth development services. Promotion Period: (December 16 – February 9)
  • Boston Cares – As the largest volunteer agency in New England and member of the national HandsOn Network, Boston Cares mobilizes and trains individual and corporate volunteers filling more than 20,000 volunteer spots annually in support of more than 165 Greater Boston schools and non-profit agencies. Promotion Period: (February 10 – March 31)

This is the second consecutive year that Berkshire Bank and NESN has teamed up to offer the Exciting Assists promotion in connection with NESN's broadcast of the Boston Bruins. Last year more than $32,000 was raised and shared between Soldier On, Cradles to Crayons and Birthday Wishes.


About Berkshire Bank Foundation

Through foundation grants to nonprofits, scholarships to students, environmental programs, and employee volunteerism, Berkshire Bank is making a difference. Each year the Foundation donates $2 million to nonprofits throughout the Bank's footprint and 100% of bank employees provide over 40,000 hours of service through their XTEAM® corporate volunteer program. Berkshire Bank was named one of Massachusetts' Most Charitable Companies by the Boston Business Journal in 2017. To learn more about Berkshire Bank Foundation, visit

About Berkshire Bank

Berkshire Hills Bancorp (NYSE: BHLB) is the parent of Berkshire Bank, America's Most Exciting Bank®. The Company, recognized for its entrepreneurial approach and distinctive culture, has $11.6 billion in assets and 113 full service branch offices in Massachusetts, New York, Connecticut, Vermont, New Jersey and Pennsylvania providing personal and business banking, insurance, and wealth management services. To learn more, visit, call 800-773-5601 or follow us on: Facebook, Twitter, and LinkedIn. Berkshire Bank is the official bank of NESN's Boston Bruins coverage and the community partner of Boston Seasons at City Hall Plaza.

About NESN

NESN has consistently been one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. The network is delivered to over 4 million homes throughout the six-state New England region and an additional 5 million homes nationally as NESN National. For four straight years Forbes Magazine has ranked NESN as one of the 10 Most Valuable Sports Business Brands in the World. is one of the Top 12 sports web sites in the U.S. NESN's social responsibility program, NESN Connects, is proud to support and connect its employees with charitable organizations in our communities. NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).

Contact: Vanessa Pesa
Berkshire Bank
Phone: 413-447-1851
E-Mail: [email protected]