Berkshire Bank Announces "Exciting Assists Program"

Program to Donate to Three Local Charities for Every Bruins Assist

Pittsfield, MA – Berkshire Bank, America's Most Exciting Bank®, is excited to announce that the Berkshire Bank Foundation, in partnership with New England Sports Network (NESN), the television home of the Boston Bruins, is again sponsoring the Berkshire Bank "Exciting Assists Program" to support and highlight the great works of three, non-profit organizations throughout the upcoming hockey season.

The Exciting Assists promotion will run from October 3, 2018 to March 30, 2019, with the proceeds donated to the Mass Mentoring Partnership, Bottom Line, and the Massachusetts Coalition for the Homeless. During a designated period, these worthy organizations will receive $100 from the Foundation for every Boston assist during the 2018 – 2019 regular-season. An assist occurs when a Boston player shoots, passes or deflects the puck towards a scoring teammate, or touches it in any other way which enables a goal, meaning they were "assisting" in the goal.

These organizations were chosen for the impact they make every day across Massachusetts:

  • Mass Mentoring Partnership– Based in Boston, Mass Mentoring Partnership (MMP) is fueling the movement to expand empowering youth-adult relationships across Massachusetts. MMP serves more than 250 mentoring and youth development programs statewide, supporting more than 33,000 youth in mentoring relationships. They assess programmatic needs and organizational capacity, as well as provide customized strategies that empower youth, families and communities. Promotion Period: (October 3 – December 1)
  • Bottom Line – Founded in 1997 on the belief that students need a mentor and a guide during the college application process and throughout college to succeed, Bottom Line has addressed the low college graduation rates of low-income and first-generation students. By providing consistent one-on-one support, Bottom Line has helped thousands of students stay in college and complete their degrees. Promotion Period: (December 2 – February 3, 2019)
  • Massachusetts Coalition for the Homeless– The mission of the Massachusetts Coalition for the Homeless is to eradicate homelessness from the Commonwealth of Massachusetts. It aims to meet this mission through advocacy, technical assistance, education and programming including their "A Bed For Every Child" initiative. Promotion Period:(February 4 – March 30)

This is the third consecutive year that Berkshire Bank and NESN have teamed up to offer the Exciting Assists promotion in connection with NESN's broadcast of the Boston Bruins. Last year $50,000 was raised and shared between The Jimmy Fund, Bridge Over Troubled Waters and Boston Cares.


About Berkshire Bank Foundation

Through foundation grants to nonprofits, scholarships to students, environmental programs, and employee volunteerism, Berkshire Bank is making a difference. Each year the Foundation donates over $2 million to nonprofits throughout the Bank's footprint and 100% of bank employees provide over 40,000 hours of service through their XTEAM® corporate volunteer program. Berkshire Bank was named one of Massachusetts' Most Charitable Companies by the Boston Business Journal in 2018. To learn more about Berkshire Bank Foundation, visit

About Berkshire Bank

Berkshire Bank, America's Most Exciting Bank®, is recognized for its entrepreneurial approach, relationship customer experience and distinctive culture. With $11.9 billion in assets, Berkshire provides business and consumer banking, mortgage, wealth management, investment and insurance services through 115 full service branch offices throughout New York, Connecticut, Vermont, New Jersey, Pennsylvania, and Massachusetts, including Commerce Bank, a division of Berkshire Bank. Berkshire Hills Bancorp (NYSE: BHLB) is the parent of Berkshire Bank. To learn more, visit, call 800-773-5601 or follow us on: Facebook, Twitter, Instagram and LinkedIn. Berkshire Bank is the official bank of NESN's Boston Bruins coverage, the Pan-Mass Challenge and the community partner of Boston Seasons at City Hall Plaza.

About NESN

NESN has consistently been one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. The network is delivered to over 4 million homes throughout the six-state New England region and an additional 5 million homes nationally as NESN National. For six straight years Forbes Magazine has ranked NESN as one of the 10 Most Valuable Sports Business Brands in the World. is one of the country's most-visited sports websites with a state-of-the-art studio dedicated to digital video shows. NESN's social responsibility program, NESN Connects, is proud to support and connect its employees with charitable organizations in our communities. NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).

Documents and/or Photos available for this release:

The Official Bank of NESN's Boston Bruins Coverage.

To view supporting documents and/or photos, go to and enter Release ID: 423475