Berkshire Bank Named "Community Champion" Receives Eight Financial Marketing Awards

PITTSFIELD, MA, June 1, 2016 – Berkshire Bank, America’s Most Exciting Bank® and The Berkshire Bank Foundation are excited to announce that they were honored with eight Financial Marketing Awards for their work in the community and leading edge products. The Bank received the following prestigious awards:

Community Champion Award, Gold – for their overall philanthropic work

Civic Involvement Award, Gold – for their nationally acclaimed XTEAM Employee Volunteer Program

Brand Award, Bronze – for their unveiling of the X Identifier

Brand Award, Bronze – for their work with Firestone Financial, a Berkshire Bank Company branding

Deposit Award, Gold – for their [email protected] products

Loan Award, Gold – for their Credit Cards For Whatever Your Need campaign

Public Relations Award, Gold –for their release of The Sum quarterly newsletter

Internal Marketing Award, Gold – for their internal employee communications, including newsletter, email blasts and volunteer website

All Awards were presented at a ceremony at the Hyatt Regency in Newport, Rhode Island on Thursday, May 12, 2016.

The awards from the Financial Marketing Association are the oldest and most esteemed financial marketing awards in New England. The program searches the region for the finest in bank, mortgage and credit union marketing initiatives, as well as community contribution. 

The Brand, Deposit, Loan, Public Relations and Internal Marketing Awards identify Berkshire Bank as a brand leader with a community oriented approach.  The X identifier branding is a visual representation of the Bank’s unique culture and approach; it underscores the commitment to performance and to delivering a highly-personal and engaging banking experience. With innovative programs, a new model of branch banking and expanded geographic footprint, the identifier reflects how far the Bank has come and where it plans to go in the future. The awards demonstrate and reinforce Berkshire Bank’s desire to help customers find life’s exciting moments.

Berkshire Bank and its Foundation were recognized as Gold award winners in the Community Champion and Civic Involvement categories, recognizing the charitable giving, XTEAM employee volunteer program, scholarship program, in kind donations and overall impact that the Foundation has on communities across its footprint. Distinguishing the XTEAM Employee Volunteer Program, which provides employees with paid time off to volunteer during regular business hours, notes the extensive employee involvement and innovative program strategy.

About Berkshire Bank Foundation

Through foundation grants to nonprofits, scholarships to students, environmental programs, and employee volunteerism, Berkshire Bank is making a difference. Each year the Foundation donates over $1.8 million to nonprofits in the Bank’s footprint and employees provide over 40,000 hours of volunteer service. In 2015, Berkshire Bank was named one of Massachusetts’ Most Charitable Companies by the Boston Business Journal. This year, Berkshire Bank and NESN are teaming up to raise $50,000 for Habitat for Humanity by donating funds to the Hockey 4 Housing campaign each time the Boston Bruins achieved a penalty kill. To learn more about Berkshire Bank Foundation, visit

About Berkshire Bank

Berkshire Hills Bancorp (NYSE: BHLB) is the parent of Berkshire Bank, America’s Most Exciting Bank®.  The Company, recognized for its entrepreneurial approach and distinctive culture, has $7.8 billion in assets and 93 full service branch offices in Massachusetts, New York, Connecticut, and Vermont providing personal and business banking, insurance, and wealth management services.   Berkshire Bank is the home financing and retail banking provider for the Massachusetts Teachers Association Benefits, MTA.  To learn more, visit, call 800-773-5601 or follow us on:  Facebook, Twitter, and LinkedIn.  Berkshire Bank, is the official bank of NESN’s Boston Bruins coverage. 


Media Contact: 

Heidi Higgins

AVP Marketing

[email protected]

(413) 236-3756