PITTSFIELD, MA – June 22, 2015 – Berkshire Bank today unveiled a new logo that builds on its America’s Most Exciting Bank® brand and creates a new, modern look and feel that reflects the company’s growth and positions it for the future. Building on the “x” in “exciting”, the symbol is being introduced in select branches this week as Berkshire completes its integration of Hampden Bank in Springfield, Massachusetts.
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“The logo represents our strong culture and mission to be America’s Most Exciting Bank, our desire to help customers find life’s exciting moments, and our commitment to high performance,” said Berkshire CEO Mike Daly. “Over the last decade, we have launched innovative programs and a new model of branch banking while expanding our geographic footprint across New England and New York. The logo reflects how far the Bank has come and our plans for the future.”
The new logo will be rolled out this summer and fall throughout the Bank’s footprint and will be visible in the branches, on employee apparel and across digital channels. While it provides full service banking, insurance and wealth management services, Berkshire Bank’s continued growth is rooted in its work to change the way people think about banking. From its unique branch design, to its My Banker highly-personalized banking experience, to its award winning employee volunteer program, the Bank continues to define itself as America’s Most Exciting Bank®. Berkshire Bank is the official bank of the Boston Bruins coverage on NESN and also offers specially designed mortgage, retail and loan products for MTA members and their families.
About Berkshire Berkshire Hills Bancorp (NYSE: BHLB) is the parent of Berkshire Bank, America’s Most Exciting Bank®. The Company, recognized for its entrepreneurial approach and distinctive culture, has approximately $7.3 billion in assets and 96 full service branch offices in Massachusetts, New York, Connecticut, and Vermont providing personal and business banking, insurance, and wealth management services. In 2014, Berkshire Bank was named one of Massachusetts Most Charitable Companies by the Boston Business Journal. To learn more, visit www.berkshirebank.com or call 800-773-5601. Berkshire Bank is the official bank of the Boston Bruins coverage on NESN.
Investor Relations Contact
Allison O’Rourke; Senior Vice President, Investor Relations Officer; 413-236-3149
Ray Smith; Assistant Vice President, Marketing; 413-236-3756