Berkshire Bank Rolls Out New Signage At Former First Choice Bank Locations

Name and Logo Change Scheduled Weekend of February 10

PITTSFIELD, MA, February 10, 2017 – Berkshire Bank, America's Most Exciting Bank®, is excited to announce the installation of new signage at all former First Choice Bank locations in New Jersey and Pennsylvania , completing the name change to Berkshire Bank, by Sunday February 12, 2017.

Berkshire Bank has scheduled the retail locations to receive new Bank signage from Fri., February 10 through Sun., Feb 12. The signage will display the "X" identifier which represents Berkshire Bank's strong culture and mission to be America's Most Exciting Bank®, their desire to help customers find life's exciting moments and their commitment to high performance.

"The X represents excitement. It is our hope that our customers and communities see our logo to represent life's exciting moments both big and small." states Tami Gunsch, EVP, Retail Banking. "From our unique branch design, to our My Banker highly-personalized banking experience, to our award winning employee volunteer program, we are proud to define ourselves as America's Most Exciting Bank."

The Bank added eight bank branches in the areas of Princeton, New Jersey and Greater Philadelphia and First Choice Loan Services. Berkshire Bank will continue with the tradition of First Choice Bank to be a neighborhood bank and support its communities through nonprofit giving and volunteerism. The Bank is dedicated to maintaining local leadership and flexible decision-making while providing its customers the strength and resources of a big bank.

For a complete list of new Berkshire Bank locations, visit

About Berkshire Bank

Berkshire Hills Bancorp (NYSE: BHLB) is the parent of Berkshire Bank, America's Most Exciting Bank®. The Company, recognized for its entrepreneurial approach and distinctive culture, has $9.2 billion in assets and 97 full service branch offices in Massachusetts, New York, Connecticut, Vermont, New Jersey and Pennsylvania providing personal and business banking, insurance, and wealth management services.. To learn more, visit, call 800-773-5601 or follow us on: Facebook, Twitter, and LinkedIn.

Contact: Heidi Higgins
Berkshire Bank
Phone: (413) 236-3756

Vanessa Pesa
Berkshire Bank
Phone: 4134471851