PITTSFIELD, MASS, February 6, 2015 – Berkshire Bank, America’s Most Exciting Bank®, announced today that its initiative to move customers from paper statements to eStatements—in an effort to reduce their carbon footprint—resulted in 1,099 customer conversions. As a result of this campaign, Berkshire Bank Foundation is donating $3,500 to local food banks—having previously pledged donations for every account that converted to eStatements.
A secure and convenient way to stay organized while helping the environment
Similar to paper statements, Berkshire Bank eStatements are delivered regularly to each customer. An email message alerts the customer when their statement is available online. Not only does this reduce paper usage, it is a secure way to manage finances without the worry of disposing traditional statements through recycling and shredding.
The selected food banks that will be receiving funding are: the Food Bank of Greater Boston; the Food Bank of Western Massachusetts; the Worcester County Food Bank; the Regional Food Bank of Northeastern NY; Food Bank of Central New York; FoodShare of Connecticut; and Vermont Food Bank. The donations from the Berkshire Bank Foundation are based on the number of accounts converted to eStatements from November 1 to December 31, 2014.
Berkshire Bank’s eStatement campaign won the New England Financial Marketing Association’s “Best in Marketing” Award for the category of image, green campaign. The award is the official event of NEFMA and honors the names, faces and companies behind the engaging, creative and innovative social media and marketing campaigns that drive the success of financial institutions throughout New England.
About Berkshire Bank
Berkshire Hills Bancorp (NYSE: BHLB) is the parent of Berkshire Bank, America’s Most Exciting Bank®. The Company, recognized for its entrepreneurial approach and distinctive culture, has approximately $6.4 billion in assets and 91 full service branch offices in Massachusetts, New York, Connecticut, and Vermont providing personal and business banking, insurance, and wealth management services. To learn more, visit www.berkshirebank.com or call 800-773-5601. Berkshire Bank is the official bank of the Boston Bruins coverage on NESN.
About Berkshire Bank Foundation
Through foundation grants to non-profits, scholarships to students, and employee volunteerism, Berkshire Bank is making a difference. Each year the Foundation donates nearly $1.6 million to non-profits in the bank’s footprint and employees provide over 40,000 hours of service—all on the company dime. In 2013 and 2014, Berkshire Bank was named one of Massachusetts’ Most Charitable Companies by the Boston Business Journal. This year, Berkshire Bank and NESN are teaming up to raise $50,000 for Habitat for Humanity by donating funds to the Hockey 4 Housing campaign each time the Boston Bruins achieved a penalty kill. To learn more about Berkshire Bank Foundation, visit www.berkshirebank.com/community.