Pittsfield Public Schools Stresses the Importance of Attendance

Pittsfield, MA – Berkshire Bank, America's Most Exciting Bank®, is excited to announce their support of Pittsfield Public Schools' Attendance Campaign with a billboard donation.

Pittsfield Public Schools has assembled a team of education professionals to support attendance, with the actionable goal of removing obstacles for students and their families that struggle with this issue.

According to Attendance Works, missing 10% of school, which equates to just 2 days a month or 18 days a year, has a significant impact on a child's ability to learn to read. Pittsfield Public Schools is attempting to instill strong attendance habits early, in order to continue these habits throughout students' school career.

"We miss the students when they are out; their peers miss them and they miss their work. We want to remind them how important they are," said Judy Rush, Director of Curriculum, Title I and Title IIA for Pittsfield Public Schools.

There have been many avenues taken by this committee to bolster attendance, one of which is the recruitment of community partners in their mission. Berkshire Bank has chosen to create and donate two billboards in Pittsfield to this meaningful cause, in an effort to continue its commitment to the Berkshire community. The Bank strongly supports programs that benefit education and the overall quality of life in the communities it serves.

About Berkshire Bank

Berkshire Hills Bancorp (NYSE: BHLB) is the parent of Berkshire Bank, America's Most Exciting Bank®. The Company, recognized for its entrepreneurial approach and distinctive culture, has $8 billion in assets and 91 full service branch offices in Massachusetts, New York, Connecticut, and Vermont providing personal and business banking, insurance, and wealth management services. The company has a pending agreement to acquire First Choice Bank, a $1.1 billion bank with eight branches in Princeton, New Jersey area and a national mortgage originations subsidiary. Berkshire Bank was named one of Massachusetts Most Charitable Companies in 2016 by the Boston Business Journal. To learn more, visit www.berkshirebank.com, call 800-773-5601 or follow us on: Facebook, Twitter, and LinkedIn. Berkshire Bank is the official bank of NESN's Boston Bruins coverage.


Contact: Heidi Higgins
              Berkshire Bank
              Phone: (413) 236-3756
              E-Mail: hhiggins@berkshirebank.com

      Vanessa Pesa
              Berkshire Bank
              Phone: 413-447-1851
              E-Mail: vpesa@berkshirebank.com