Ray Bourque and Milan Lucic Join Berkshire Bank as Spokespersons

Pittsfield, MASS – March 24, 2015 – Berkshire Hills Bancorp, Inc. (NYSE: BHLB), parent of Berkshire Bank, America’s Most Exciting Bank®, announced that hockey legend Ray Bourque and left wing Milan Lucic will serve as spokespersons for the Bank, including endorsement of its financial services and products.  The partnership with the players comes as the Bank continues to grow its presence across New England and New York, and evolve its offerings to meet customers’ changing needs.

“America’s Most Exciting Bank® just got a little more exciting!  We are pleased to be partnering with Ray Bourque and Milan Lucic.  Both are known for their extraordinary talent, dedication to the community and leadership on and off the ice,” said Michael P. Daly, President and CEO.  “At Berkshire, we share these same core values and attributes.  With Ray and Milan on our team, we hope to highlight our commitment to excellence, which has enabled us to grow into the regional bank we are today.”


New partnership highlights the attributes that make Berkshire Bank America’s Most Exciting Bank®

The spokesperson relationship with Ray Bourque and Milan Lucic will further emphasize that no bank does more for its employees, customers and the community than America’s Most Exciting Bank®.  The full-relationship institution—offering consumer, business, insurance, and wealth management solutions—is focused on saving its customers time and money, so they can make the most of life’s exciting moments.  Known throughout its footprint for its community volunteerism and philanthropic efforts, Berkshire Bank has received multiple awards from the United Way and has been annually recognized by the Boston Business Journal as one of Massachusetts' Most Charitable Companies.

Bourque, who played 21 seasons in Boston, and was the team’s longest-serving captain, said, “The minute I met Mike Daly, I knew this was the right place for me.  Our chemistry was great and I'm impressed by the Berkshire Bank culture including their ‘life is exciting, let us help’ principles.  I know we’re going to have fun together and make a difference in the community.”

Lucic said, “I am excited to be part of an aggressive, high-performing and dedicated team that is committed to bringing its best effort, every day, to its customers.  Berkshire Bank has the same outlook and commitment that both Ray and I possess—to their employees, customers and the communities.


Click here to download a high-resolution image of the announcement.




Berkshire Hills Bancorp (NYSE: BHLB) is the parent of Berkshire Bank, America’s Most Exciting Bank.  The Company, recognized for its entrepreneurial approach and distinctive culture, has $6.5 billion in assets and 91 full service branch offices in Massachusetts, New York, Connecticut, and Vermont providing personal and business banking, insurance, and wealth management services.  In 2014, Berkshire Bank was named one of Massachusetts Most Charitable Companies by the Boston Business Journal.  To learn more, visit www.berkshirebank.com or call 800-773-5601.  Berkshire Bank is the official bank of the Boston Bruins coverage on NESN.  Berkshire has a pending agreement to acquire Hampden Bancorp, the parent of Hampden Bank, which has $706 million in assets and operates ten offices in the Springfield, Massachusetts area.





Ray E. Smith
AVP, Marketing
(T)  413.236.3756 
[email protected]

Ali O’Rourke

Senior Vice President, Investor Relations
(T)  413.236.3149
[email protected]