BOSTON, Feb. 6, 2025 — Berkshire Bank will roll out its latest TV spot during Super Bowl LIX on Feb. 9 to spotlight the premium perks available through its Berkshire One digital-first banking solutions with an assist from its new brand ambassador Derrick White, Olympic gold medalist and NBA champion.

Viewers in the following regions will get a sneak peek during the Big Game at how Berkshire One is revolutionizing the way Berkshire clients bank: Central and eastern Massachusetts; Berkshire County, Massachusetts; the Capital Region of New York; and Vermont. Berkshire One perks include:

• Superior perks like cell phone insurance coverage;
• Stream On! offer where the bank will pay up to $15 a month toward a qualified streaming services for 24 months;
• A Big Game bonus of $200 for opening a new checking account.

“If banking were a sport, Berkshire One would be our championship lineup,” said Sumant Pustake, executive vice president, chief strategy and marketing officer at Berkshire Bank. “Catch the new Berkshire One TV spot and see for yourself how Berkshire Bank is changing the game.”

White, renowned for his stellar career in professional basketball, has made an indelible mark both on and off the court. As an Olympic gold medalist and NBA champion, he has showcased his leadership, perseverance, exceptional skills, dedication to excellence and commitment to teamwork.

As brand ambassador, White helps enhance the Berkshire One brand, an innovative suite of digital-first banking solutions designed to help customers reach their financial goals and make banking easier than ever before. The full suite of digital solutions also features no monthly account fees or minimum balance requirements, enhanced fraud protection and ATM fee reimbursement.

About Berkshire Bank
Berkshire Bank is a relationship-driven, community-focused bank that delivers industry-leading financial expertise to clients in New England and New York and is a subsidiary of Berkshire Hills Bancorp, Inc. (NYSE: BHLB), headquartered in Boston. With $12.3 billion in assets and 83 financial centers, the Bank provides a full suite of tailored banking solutions through its Commercial Banking, Retail Banking, Consumer Lending, Private Banking and Wealth Management divisions. For more than 175 years, Berkshire has delivered strength, stability and trusted advice to empower the financial potential of its clients and communities. Newsweek named Berkshire one of the Most Trustworthy Companies in America and one of America’s Best Regional Banks. To learn more, visit BerkshireBank.com and follow Berkshire on Facebook, Instagram, and LinkedIn.

Media Contact:
Alison Skratt, Corporate Communications
[email protected]
413.769.6007